Birdwatching is a $36B business
That's a lot of money, but it didn't surprise me. I was surprised, though, to see the birding participation rate is only 17% in Florida. (The national average is 21%.) However, 79% of residents say they are birdwatchers. Go figure.
Florida has great birdwatching!
Check out the report – Birding in the United States: A Demographic and Economic Analysis.